If you think Rovinj is only about beaches, sunsets, and boat rides, you’re missing out on one of the town’s most underrated things to do: shopping!
Hunting for unique Istrian souvenirs, artisanal crafts, high-end fashion, or just need to stock up on groceries? Rovinj has you covered.
As locals, we’ve wandered every cobblestone alley and visited every shop in town. We know where to find the best olive oil, the most stylish summer dresses, and the freshest seafood. So grab your wallet (and maybe a tote bag) because here’s your expanded guide to shopping in Rovinj. Packed with cool local insights!
Take a Shopping Stroll Through Rovinj’s Old Town
Rovinj’s Old Town is a labyrinth of narrow, polished stone streets that wind their way toward the iconic Church of St. Euphemia, perched atop the hill. These charming streets are lined with small boutiques packed with treasures you won’t find in chain stores.
You’ll discover handcrafted jewelry, local ceramics, and vibrant paintings by Istrian artists capturing the region’s azure seas and terracotta rooftops. Atelier Charm is a standout, showcasing stunning handmade jewelry with a modern twist, like delicate silver necklaces inspired by Adriatic waves.
Galerija Brek is another gem, filled with local art and photography that celebrates Istria’s landscapes and culture. For a unique experience, head to
Ulica Grisia, a steep, colorful street packed with tiny galleries and gift shops. It’s especially lively during the annual Grisia art fair in August, when artists set up open-air stalls under strings of fairy lights.
A local tip: many shops close for a siesta from 1 to 4 p.m., so plan your visit for the morning or early evening when the streets glow in the golden hour light.
Take a Piece of Istria Home from Local Specialty Stores
For souvenirs that go beyond generic trinkets, Rovinj’s specialty shops offer authentic Istrian products.
The Istria region is renowned for its world-class olive oil, fragrant truffles, crisp wines, and lavender-infused goods, and you’ll find them in abundance here.
Delicatessen Tonia is a foodie’s dream, stocked with premium olive oils from nearby groves, local Malvazija and Teran wines, and truffle specialties like creamy truffle spreads.
Prodan Tartufi near Rovinj is a must for truffle enthusiasts. You can sample their rich truffle honeys and oils before buying. You’l lbe sure to pick the perfect jar.
For something spirited, the Aura Distillery Shop offers beautifully bottled local brandies, liqueurs, and a crisp Istrian gin infused with regional herbs.
A local secret: ask the shopkeepers about their family recipes or the stories behind their products. They love sharing their passion. You’ll want an extra bag for all the edible treasures you’ll be tempted to bring home.
Browse the Green Market (Tržnica Rovinj)
Just outside the Old Town near Valdibora Square, Rovinj’s open-air Green Market is a sensory delight.
Local vendors proudly display fresh fruits and vegetables—juicy figs, ruby-red pomegranates, and crisp greens—alongside homemade cheeses, cured meats like Istrian pršut (prosciutto), and golden jars of wildflower honey.
You’ll also find aromatic herbs like rosemary and sage, grown in nearby fields. Beyond food, the market features stalls with handmade soaps scented with lavender, natural cosmetics using olive oil, and woven baskets perfect for carrying your haul.
If you’re staying in an apartment or planning a picnic on a nearby island like Sveti Andrija, this is the place to stock up.
Arrive early in the morning for the freshest produce and to avoid the midday heat, when the sun beats down on the open square.
Insider tip: chat with the vendors. They might toss in a free sample of cheese or a sprig of fresh basil if you show genuine interest.
Stock Up at Supermarkets and Grocery Stores
For practical shopping needs, the town has several reliable supermarkets. Konzum, located near the town center, is a go-to for everyday groceries, from fresh bread to snacks for your day on the best beaches in Rovinj.
Plodine, a bit farther out, offers a larger selection, including a fantastic fresh fish counter and an in-house bakery with warm, crusty loaves. Lidl is perfect for budget-conscious shoppers, with seasonal specials like picnic-ready salads or grilling supplies for a boat trip barbecue.
For late-night cravings or last-minute needs, small mini-markets are scattered throughout town, often staying open past 10 p.m.
A local favorite is the tiny shop near the marina, which stocks everything from ice-cold drinks to sunscreen. If you’re planning to rent a boat, grab a cooler bag from Plodine to keep your drinks chilled while you sail to the Rovinj archipelago.
Discover Istrian Fashion and Accessories
Rovinj’s fashion scene is a delightful mix of local designers and international brands, perfect for refreshing your wardrobe between beach days and seafood dinners by the harbor.
Dea Boutique, tucked in the Old Town, is a haven for elegant summer dresses and chic accessories. Think flowing linens and statement earrings that catch the evening light.
Carera Street, Rovinj’s main shopping artery, buzzes with clothing stores, shoe shops, and jewelry boutiques. You’ll find everything from handmade leather sandals to lightweight scarves perfect for breezy evenings.
For reliable basics, visit United Colors of Benetton for quality staples like crisp cotton shirts and colorful swimwear. Local tip: check out the pop-up fashion stalls near the marina in summer, where young Croatian designers showcase breezy resort wear inspired by the Adriatic coast.
Find Practical Items for Your Stay
Whether you’re gearing up for a day at Lone Bay or a boat trip to the nearby islands, Rovinj has you covered for practical purchases.
Along Carera Street and near the port, shops sell swim fins, sun hats, beach towels, and high-quality sunscreen to protect you from the Istrian sun.
If you’re renting a boat, stop by the nautical supply stores near the marina for picnic supplies, portable coolers, and extra drinks. A hidden gem is the small shop near ACI Marina, which stocks waterproof bags. They’re perfect for keeping your phone and wallet dry while exploring the Rovinj archipelago.
For families, there’s a toy shop on Carera Street with beach buckets and inflatable floaties that kids love.
Shopping for Antiques and Vintage Finds in Rovinj
Rovinj’s antique scene is understated but rewarding for those who love a treasure hunt.
Tucked among the Old Town’s alleys, you’ll find small stalls selling vintage nautical maps, weathered postcards from Rovinj’s Austro-Hungarian past, and traditional Istrian pottery with intricate blue-and-white designs.
Check out the antique stalls near the Green Market, where you might uncover a brass compass or a hand-painted ceramic plate.
During summer festivals like the Rovinj Night market, pop-up vintage stands appear with retro jewelry and old fishing gear.
Local tip: bargaining is common at these stalls, so don’t be shy to negotiate politely for that unique find.
Artisanal Souvenir Shops Worth Visiting
Rovinj’s artisanal souvenir shops are a testament to the town’s creative spirit.
Try the shop near the Church of St. Euphemia for lavender soaps handmade by a local family. For something cozy, handmade candle stores sell ocean-inspired designs, like candles shaped like seashells or infused with sea salt and sage.
A local favorite is the tiny atelier near the harbor, where artisans craft custom candles while you watch. Perfect for a unique keepsake.
Rovinj Shopping for the Sea Lover
As a maritime town, Rovinj embraces its seafaring heritage with nautical-themed shops galore.
You’ll find striped sailor shirts, anchor-shaped jewelry, and even model sailboats that make perfect gifts for sea lovers.
Check out the boutique near the marina for nautical-themed home decor, like driftwood picture frames or glass buoys that add a coastal vibe to any space.
For kids, there’s a shop on Carera Street selling adorable captain’s hats and toy boats.
Insider tip: look for items labeled “Made in Croatia” to ensure you’re supporting local artisans and bringing home an authentic piece of Rovinj’s maritime charm.
Practical Shopping Tips from a Rovinj Local
To make the most of your shopping adventure in Rovinj, keep these local tips in mind.
Carry cash, as smaller market stalls and some Old Town shops prefer it over cards, though most places accept both.
Look for labels that say “Made in Croatia” or “Product of Istria” to ensure you’re buying authentic, locally crafted goods.
Timing is key: hit the Green Market in the morning for the freshest produce, and save Old Town browsing for the evening when the streets are cooler and lit by lanterns.
Pack light to leave room in your suitcase. You’ll want space for olive oil, truffle jars, and that perfect piece of jewelry.
Finally, don’t rush. Shopping in Rovinj is as much about the experience—chatting with artisans, sipping an espresso at a nearby café, or stumbling upon a street musician—as it is about the purchases.
Why Shopping in Rovinj is Special
Shopping in Rovinj is more than just ticking items off a list.
You’ll wander cobblestone streets that have echoed with footsteps for centuries. You’ll chat with shopkeepers who pour their heart into their craft. And you’ll taste olive oil from groves just beyond the horizon.
Whether you’re picking up fresh figs for a boat picnic, finding a hand-painted ceramic to display at home, or slipping into a breezy dress for a sunset dinner, every purchase tells a story of Rovinj’s culture and creativity. So take your time, explore every alley, and let Rovinj’s charm work its magic.
Happy shopping, and see you in Rovinj!
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